Hotels with Unique Style and Investment Potential
European Times - 2010-02-25
Mellow Mood Group has established a strong reputation for its unique hotel properties which offer outstanding facilities and services. Mellow Mood, with CEO’s Sameer Hamdan and Zuhair Awad, caters to all types of guests: it operates “Congress” hotels for business travellers attending professional events; unique “Fashion” hotels, each with its own special style; “City” hotels in the heart of urban areas; and hostels. All the hotels in the group focus on quality rather than size; most have only 30 to 80 rooms.
The group’s newest property, the four star Expo Congress Hotel, is ideally located for meetings, incentive travel, conferences and exhibitions (MICE) visitors; towers over the main entrance of the Hungexpo Budapest Fair Centre. It has 160 rooms and is a welcome addition to Budapest’s hotel scene.
In spring 2010, Mellow Mood will open its first five-star property, the Buddha-Bar Hotel Budapest Klotild Palace within the 100-year-old Klotild Palace at the foot of the Erzsébet Bridge. The hotel, that is going to be “The first Lyfestyle hotel in Hungary”, will have 102 rooms, including a truly unique collection of suites, conference facilities, and a business centre. Mellow Mood plans to open another four-star property, belongs to the Fashion brand, the Alta Moda, next year as well.
General Director Judit Blandl explains, “We think it is important for our hotels to have their own special style, unlike the branded multinational hotelier groups. Our four star Buda Castle Fashion Hotel, has only 25 rooms but all are big, stylish and very unique in design. In addition to unique style, all our hotels enjoy excellent locations.”
Four-star hotels popular among executives
Mellow Mood’ four-star hotel properties are especially popular among executive travellers. Judit Blandl says, “Now that we have our four-star design hotels, we are able to focus more on business travellers as our main target,” Judit Blandl explains. Mellow Mood aims for business travellers to make up 45% of its guests.
Mellow Mood works closely with the tourism board and with other chains of hotels, particularly concerning hotel recommendations for MICE visitors. “Most of our hotels may not have large conference facilities (except Expo Congress Hotel and Europa Hotels & Congress Center), but business guests coming to Budapest for MICE events can get a good night’s rest in one of our luxurious, unique hotels away from their event,” Judit Blandl says.
In the long term, Mellow Mood aims to extend its hotel concept of small, unique luxury hotels to other cities throughout Europe, including Vienna. Judit Blandl concludes, “We would like to serve both business and leisure travellers and we want potential investors to know that we are open to partnerships in hotel development ventures.”